Benefit: Brow Pencil Takes Over Toronto

FooH Overview:

Brand: Benefit Cosmetics
Industry: Beauty, Makeup
Creator: Unknown

Fooh concept details:

A tram transports a giant eyebrow pencil past the Canada Life Building while the CN Tower glows pink. This FOOH creation continues to Toronto Eaton Centre, where a model poses with the oversized beauty tool against a bright LED display, bringing Benefit's playful brand spirit to the city's landmarks.

Additional Information:

Country: Canada
City: Toronto
Place: Downtown Toronto
Scene: Giant Object, Transport, Overlay
Environment: City, Public Transport

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