Benefit: Carnival of Beauty on a Rosy Wheel

Fooh concept details:

A bright pink Ferris wheel showcases oversized Benefit Benetint bottles in place of traditional gondolas. The iconic rose-tinted product is prominently featured against a blue sky that transitions to sunset hues, with floating red spheres representing the product's signature color. A couple watches the striking visual from the boardwalk, with the amusement park setting reinforcing the brand's playful identity. This Benefit FOOH advertisement highlights their bestselling stain product that provides a natural flush of color, marketed as the perfect Valentine's Day gift that's "love at first swipe."