Benefit Cosmetics: San Francisco Pore Perfection

Fooh concept details:

A giant Benefit POREfessional Primer balloon floats above San Francisco, pouring smooth primer onto the city below. The massive airship drifts past the Transamerica Pyramid as primer flows like a waterfall, coating skyscrapers in a flawless finish. This playful Benefit FOOH campaign shows the primer creating perfect results on a city-wide scale, capturing the brand's fun energy while demonstrating how POREfessional blurs imperfections for the ultimate smooth base.