Benefit: POREfessional Fills City Potholes

FooH Overview:

Brand: Benefit Cosmetics
Industry: Beauty, Makeup
Creator: Unknown

Fooh concept details:

A truck delivers an oversized POREfessional Primer tube to a street, pouring the product into a road hole. This FOOH creation shows a compactor smoothing the filled area, cleverly comparing the primer's skin-smoothing abilities to road repair. The display demonstrates how the bestselling product creates an even canvas for makeup.

Additional Information:

Country: USA
City: Los Angeles
Scene: Giant Object, Transport, Product Interaction
Environment: City

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