Benefit: Workers Deep Clean Giant Face Mural

Fooh concept details:

Construction workers rappel down a massive face mural, deep cleaning enlarged pores with equipment and scaffolting. The FOOH campaign brings Benefit's POREfessional product message to life as the crew literally works hard to clean pores "everywhere" on the building-sized face. This playful street art installation demonstrates the bestselling product's effectiveness through whimsical construction theater, with workers using lifts and tools to maintain the giant skincare canvas.