Benefit x Ulta Beauty: UFO Delivers New Mascara

FooH Overview:

Brand: Benefit Cosmetics, Ulta Beauty
Industry: Beauty, Makeup
Creator: Unknown

Fooh concept details:

A UFO appears above an Ulta Beauty store in Downey, where an alien drops off a massive mascara while the store's lights flicker. This FOOH creation announces Benefit's new volumizing mascara, arriving at Ulta stores on April 21 with the promise of out-of-this-world lashes.

Additional Information:

Country: USA
Scene: Projection, Flying Object
Environment: Shopping Venue

Related FOOH Campaigns

Benefit Cosmetics: San Francisco Pore Perfection
Brand: Benefit Cosmetics
Creator: Unknown
Benefit Cosmetics: National Lash Day Mascara Heist
Brand: Benefit Cosmetics
Creator: Vertex
Benefit Cosmetics: Volume Floats Over Sydney
Brand: Benefit Cosmetics
Creator: Unknown
Benefit: Benetint's Beach Blush
Brand: Benefit Cosmetics
Creator: Vertex