Benetton Perfumes: Benetton Transforms Santiago Skyline

Fooh concept details:

Visual scale reaches new heights in this striking FOOH Ad featuring Benetton's SISTERLAND perfume bottle emerging from Chile's iconic Costanera Center. The clever integration makes it appear as if the Golden Vanilla fragrance is peeking out from behind the tallest building in Latin America, creating an unexpected city-scale presence. By transforming urban architecture into a playful brand canvas, this campaign demonstrates how fragrance marketing can break from traditional formats to generate social media buzz. The execution perfectly embodies the product's 'landing in a BIG way' messaging.