Benetton Perfumes: Fragrance Tourists Visit Mexico

Fooh concept details:

Taking perfume promotion beyond traditional boundaries, this FOOH Ad follows Benetton's SISTERLAND fragrance bottles as they tour Mexico's iconic architectural sites. The oversized Golden Vanilla characters appear as tourists exploring historic locations, creating charming visual contrast between modern product design and classical architecture. By positioning perfume bottles as cultural visitors, the campaign generates emotional connection while showcasing Mexican heritage. This innovative approach transforms product promotion into entertaining content that encourages social sharing and reinforces the brand's playful personality.