Benetton Perfumes: Golden Sisters Soar Above Rio

FooH Overview:

Brand: Benetton Perfumes
Industry: Beauty, Perfume
Creator: ffface.me

Fooh concept details:

Elevating brand visibility to new heights, this breathtaking FOOH Ad places Benetton's SISTERLAND perfume bottles aboard Rio de Janeiro's iconic Sugarloaf Mountain cable car. The campaign cleverly juxtaposes the golden fragrance containers against the spectacular panoramic views, creating an immediate visual connection between product and destination. By integrating their 'Golden Vanilla' character into this popular tourist experience, Benetton transforms traditional product promotion into a memorable adventure that resonates with both locals and visitors exploring Brazil's landmark attractions.

Additional Information:

Country: Brazil
City: Rio de Janeiro
Place: Sugarloaf Mountain
Scene: Giant Object, Ropeway
Environment: City, Mountain

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