Benetton Perfumes: Urban Giant Takes Santiago

Fooh concept details:

First-person perspective drives this immersive FOOH Ad campaign showcasing oversized Benetton SISTERLAND perfume bottles appearing throughout Buenos Aires streets. The clever visual concept places golden fragrance characters at pedestrian level, creating the illusion of massive bottles navigating the city alongside residents. By integrating product characters into familiar urban environments, the campaign generates social engagement by encouraging locals to share their own encounters. This execution perfectly embodies the brand's playful messaging about their 'most elevated SISTER' coming to Argentina.