Benetton: The Fashion Pup Takes Milan

FooH Overview:

Brand: Benetton
Industry: Fashion
Creator: Daria Anise

Fooh concept details:

An oversized fluffy white dog wearing a stylish pink Benetton puffer coat towers over Milan's Piazza del Duomo. This eye-catching FOOH advertisement creates a playful contrast between the whimsical character and the historic cathedral backdrop. Part of Benetton's "WE ARE FAMILY" holiday campaign, the giant pup with mirrored sunglasses embodies the brand's playful spirit while showcasing winter fashion in one of Italy's most iconic locations.

Additional Information:

Country: Italy
City: Milan
Place: Piazza del Duomo
Scene: Animal, Giant Object, Wrapped
Environment: City

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