Bepantol: São Paulo's Tattoo Week Takeover

Fooh concept details:

Giant Bepantol Tattoo cream tubes roll through São Paulo's streets on delivery trucks and tower over the Expo Center Norte, announcing the brand's arrival at the world's largest tattoo festival. The oversized packaging transforms the cityscape and convention center entrance, bringing tattoo care to massive scale. This Bepantol FOOH ad celebrates the brand's master sponsorship of Tattoo Week, proving that true skin protection comes in epic proportions.