Berlin's Tower Becomes Kravitz's Giant Guitar Tribute

Fooh concept details:

Berlin's iconic Fernsehturm TV tower becomes part of a massive guitar-shaped FOOH campaign celebrating Lenny Kravitz's new album "Blue Electric Light." The striking installation at Kravitz Platz features a giant black guitar body at the base of the tower, with the tower itself ingeniously functioning as the instrument's neck. The interactive display includes stacked speaker installations that broadcast tracks from the new album to pedestrians, creating an immersive audio-visual experience. Digital screens announce the album's release while the music fills the plaza, creating a perfect harmony between Berlin's architectural landmark and the rock star's sound. This creative campaign transforms the city's skyline into a living, breathing tribute to Kravitz's music, letting fans experience the new release in a dramatically memorable way.