Betano & Aston Villa FC: Kicking Off European Tour
Fooh concept details:
Two passing trams ingeniously align to create an aerial view of a Betano-branded Aston Villa jersey in a town square, with one tram positioned to "kick" a Champions League ball. This creative conceptual FOOH ad celebrates Villa's return to European competition, with "FLIGHT EUROPE" visible on the pavement. The installation cleverly transforms urban transport into a football narrative, playfully announcing the club's continental journey with their new sponsor.