Betano: jersey takes over Buenos Aires
Fooh concept details:
A billboard-sized River Plate jersey branded with Betano unfolds above a Buenos Aires plaza as the Obelisk glows orange and fireworks burst across the night sky. Two people stroll through the square with phones raised, tracking the giant shirt as beams of color sweep over the surrounding buildings. This Betano FOOH advertisement celebrates the brand's partnership with River Plate.
