Betano: The Gift of Game

Fooh concept details:

This FOOH advertising concept features a basketball court dominated by a giant Betano-branded gift box with a functioning hoop. When the player successfully makes a behind-the-back trick shot, the front panel dramatically swings open to reveal an illuminated Betano jersey inside. The installation transforms athletic skill into a moment of branded revelation, connecting sports performance with the surprise element of sports betting while showcasing Betano's basketball sponsorship.