Betano x River Plate: Championship Night

Fooh concept details:

A colossal River Plate jersey materializes in the heart of Buenos Aires, towering over the historic city center as dramatic spotlights pierce the night sky. Fireworks explode around the massive football shirt while fans gather below, creating an electrifying atmosphere of passion and grandezza. This Betano FOOH advertisement transforms the urban landscape into a temple of football glory, showcasing the brand's commitment to playing with greatness alongside Argentina's most legendary club.