Betsey Johnson: Pink Bunny Magic Over Manhattan

FooH Overview:

Brand: Betsey Johnson
Industry: Fashion, Accessories
Creator: Vertex

Fooh concept details:

A giant pink PEEPS® bunny hovers above Times Square, transforming the city block as it interacts with a massive billboard. When the sugar-crystal-coated bunny touches the initially dark screen, it magically activates Betsey Johnson's fashion display, unleashing a shower of colorful confetti onto the street below. This playful FOOH installation creates an unexpected aerial spectacle that captures pedestrians' attention and announces the designer's upcoming collection with whimsical flair.

Additional Information:

Country: USA
City: New York City
Place: Times Square
Scene: Billboard, Giant Object, Floating Object, Product Interaction
Environment: City

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