BHV Marais: Store Transformed by Huge Banner

Fooh concept details:

The historic BHV Marais department store makes a bold statement with this striking FOOH Ad featuring an enormous blue vertical banner showcasing the word "soldes" in elegant script. Dominating the building's curved façade in the heart of Paris, the oversized display commands attention from pedestrians and drivers alike. The prominent positioning converts the architectural landmark into a powerful marketing canvas while maintaining the store's classic Parisian character. This strategic placement capitalizes on the building's visibility at a busy intersection, effectively announcing the seasonal sale event to maximum foot traffic. The contrast between the vibrant blue banner and the ornate historic building creates an eye-catching visual that transforms routine retail promotion into memorable urban advertising.