BIC: Arc de Triomphe Art Invasion

FooH Overview:

Brand: BIC
Industry: Accessories
Creator: The Berry

Fooh concept details:

Giant BIC Intensity paint markers and a massive sneaker canvas transform the Arc de Triomphe into Paris's ultimate street art gallery. The colossal art supplies dominate the iconic monument while showcasing vibrant graffiti-style designs across oversized shoes and coffee cups. This bold FOOH campaign celebrates the launch of BIC's new paint markers by turning France's most triumphant landmark into a creative playground, proving that artistic expression deserves the most monumental stage in the City of Light.

Additional Information:

Country: France
City: Paris
Place: Arc de Triomphe
Scene: Giant Object, Wrapped, Overlay
Environment: City

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