BIC: Giant Marker Draws on London’s Streets

Fooh concept details:

A BIC-branded bus advertising Water-based Paint Markers cruises through London with giant markers mounted on its rear. As the vehicle moves along the road, the oversized markers draw colorful lines directly onto the street surface behind it. The bus passes iconic landmarks like Big Ben while leaving a trail of painted lines in its wake. This clever BIC FOOH transforms London's streets into a massive canvas, showing how the brand's paint markers can create art anywhere the bus travels.