BIC: Intensity Markers Spill from Giant Billboard

Fooh concept details:

Giant BIC marker packages break open on a historic plaza, spilling oversized colorful markers across the cobblestones. The massive Intensity paint markers tumble from their billboard-sized packaging and roll across the street below. As the markers scatter everywhere, they turn the quiet square into total creative chaos. This playful BIC FOOH captures the brand's "oops, creativity spilled out" moment, transforming an elegant city street into an unexpected marker explosion.