Bielenda: Cherry Plum Unboxing the City

FooH Overview:

Brand: Bielenda
Industry: Beauty, Makeup, Skincare
Creator: mesh.cgi

Fooh concept details:

A massive billboard transforms into an opening gift box on a building facade, revealing oversized Bielenda Cherry Plum skincare products. The giant cosmetics display turns urban architecture into an unboxing experience, with the brand ambassador featured on the pink packaging. This Bielenda FOOH ad announces their new Cherry Plum collection, bringing the excitement of product reveal to life in a bustling city square.

Additional Information:

Country: Poland
City: Warsaw
Scene: Billboard, Unveiling, Display
Environment: City

Related FOOH Campaigns

Eucerin: Interactive Science Meets Beauty at Callao
Brand: Eucerin
Creator: Maramura Experiences
Rochas: Perfume Goddess Empowers Paris
Brand: Rochas Paris
Creator: SPOA
Rodial: Giant Makeup Tower Transforms London Streets
Brand: Rodial
Creator: fremdworld
DM: Drone Lights Spark Vienna Night
Brand: DM
Creator: Unknown