Bielenda: Cherry Plum Unboxing the City
Fooh concept details:
A massive billboard transforms into an opening gift box on a building facade, revealing oversized Bielenda Cherry Plum skincare products. The giant cosmetics display turns urban architecture into an unboxing experience, with the brand ambassador featured on the pink packaging. This Bielenda FOOH ad announces their new Cherry Plum collection, bringing the excitement of product reveal to life in a bustling city square.



