Billionaire: Monte Carlo's Glamorous Giant
Fooh concept details:
A colossal silver mannequin in a flowing red gown rises majestically above the Sporting Monte-Carlo complex, with fireworks illuminating the night sky behind her. Silver figurines holding decorative palm trees adorn the dress's hem as it billows over the famous Monaco venue. This FOOH advertisement for Billionaire transforms the exclusive club into a stage for larger-than-life luxury, symbolizing how the brand brings extraordinary glamour and celebration to the Mediterranean's premier playground for the ultra-wealthy.