Bimba Y Lola: Red Bag Shanghai Takeover

FooH Overview:

Brand: BIMBA Y LOLA
Industry: Fashion, Luxury, Accessories
Creator: Reisinger

Fooh concept details:

A giant red croc-embossed Bimba Y Lola tote bag travels across Shanghai, appearing on a traditional junk boat on the Huangpu River, draped across historic Bund buildings, perched on rooftops of old Chinese architecture, and riding atop a pink tram through city streets. This Bimba Y Lola FOOH advertisement celebrates the Chinese New Year with a city-wide bag takeover campaign created by digital artist Andrés Reisinger.

Additional Information:

Country: China
City: Shanghai
Place: the Huangpu River
Theme: New Year
Scene: Giant Object, Transport
Environment: City

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