Bio Extratus: Billboard Saves Green Hair on the Beach

Fooh concept details:

A woman jogging along a Brazilian beachfront road notices her hair has turned green. She stops in front of a giant Bio Extratus +Proteção billboard, and the model in the ad reaches out to hand her a product directly from the billboard. After using it, her hair returns to its natural color. This Bio Extratus FOOH advertisement shows how the +Proteção line removes heavy metals that turn hair green after swimming.