Bio Extratus: Giant Pistachio Hair Toner

Fooh concept details:

Stopping traffic on São Paulo's Avenida Paulista, this eye-catching FOOH Ad features an enormous split pistachio revealing Bio Extratus' hair toner packaging inside. The innovative display draws attention to the product's key ingredient - pistachio oil - through its unmistakable supersized form. The animation cleverly connects the natural benefits of pistachios with hair health, highlighting how the toner's 19 shades enhance shine and hydration while preventing breakage. Created using AI and computer graphics, this marketing approach makes the product instantly memorable in Brazil's busy urban landscape.