Bioderma: 30 Years of Micellar Magic
Fooh concept details:
A giant Bioderma Sensibio H2O bottle floats majestically above Bucharest's skyline, surrounded by floating water bubbles celebrating 30 years of the world's first micellar water. The oversized bottle towers over modern buildings while gentle bubbles drift through the air, symbolizing the product's gentle cleansing power. This Bioderma FOOH campaign honors three decades of dermatologist-recommended skincare, showcasing how the iconic micellar water has become a beloved essential for sensitive skin worldwide.