Bioderma: XDefense Shields in Every Season

FooH Overview:

Brand: Bioderma
Industry: Beauty, Skincare
Creator: Agence Kometa

Fooh concept details:

A giant Bioderma Photoderm XDefense Ultra Fluid bottle stands majestically in a Parisian square, demonstrating its year-round protection by weathering through all four seasons - from spring sunflowers to summer heat, autumn leaves to winter snow. This innovative FOOH campaign showcases the product's 365-day detox photoprotection, proving that true skincare innovation adapts to every season while maintaining invisible, invincible protection against sun, pollution, and environmental damage.

Additional Information:

Country: France
City: Paris
Scene: Giant Object, Transition, Blooming
Environment: City

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