Bioderma: XDefense Shields in Every Season
Fooh concept details:
A giant Bioderma Photoderm XDefense Ultra Fluid bottle stands majestically in a Parisian square, demonstrating its year-round protection by weathering through all four seasons - from spring sunflowers to summer heat, autumn leaves to winter snow. This innovative FOOH campaign showcases the product's 365-day detox photoprotection, proving that true skincare innovation adapts to every season while maintaining invisible, invincible protection against sun, pollution, and environmental damage.