Biolane: Giant Bottles in the Bosphorus

Fooh concept details:

Giant Biolane baby care bottles appear to sail through Istanbul's Bosphorus strait, creating waves in the water as they move. Two product bottles - a body milk and hair cleanser - are shown at massive scale against the backdrop of the city's famous suspension bridge. In the background, a billboard featuring a mother kissing her baby displays the brand message "Your Baby's Skin is Our Trust." This FOOH installation symbolizing how they shield sensitive baby skin. The campaign announces Biolane's arrival to the Turkish market while showcasing their 50-year heritage in natural baby skincare products.