Birds Eye: Giant Display at Flinders Street

Fooh concept details:

This striking FOOH Ad showcases Birds Eye's innovative marketing strategy by transforming Melbourne's iconic Flinders Street Station with a massive Air Baked Whiting product display. The creative campaign effectively promotes their new product benefit of "50% less oil" in an urban setting. The placement alongside the historic green trams creates a perfect contrast that draws attention to the oversized packaging, demonstrating how strategic out-of-home advertising can dominate a bustling urban landscape and create memorable brand impressions for commuters.