BÉIS: Empire State Building Lights Up Holiday Travels

FooH Overview:

Brand: BÉIS
Industry: Travel, Accessories
Creator: WEIS

Fooh concept details:

The Empire State Building displays BÉIS branding against New York City's holiday-decorated streets. This BÉIS FOOH Ad uses a famous landmark to connect the travel brand with holiday tourism. The building projection stands out alongside festive Christmas decorations on street level. By placing their logo on this well-known skyscraper during the busy shopping season, BÉIS reaches both travelers and gift shoppers while creating a memorable holiday image that people want to share on social media.

Additional Information:

Country: USA
City: New York City
Place: Manhattan
Theme: Christmas
Scene: Decoration, Giant Object, Overlay, Substitution
Environment: City, Public Transport

Related FOOH Campaigns

BÉIS: Drive-Thru Luggage Spa Pops Up on LA Street Corner
Brand: BÉIS
Creator: WEIS
Rimowa: Guarulhos Airport Gets Giant Luggage Surprise
Brand: Rimowa
Creator: Guilherme Lins
Hilton Dubai: Bedsheet Canopy Revolution
Brand: Hilton
Creator: Vertex
Concept
Oakley: Paris Street Racing Revolution
Brand: Oakley
Creator: Why.CGI