BÉIS: Empire State Building Lights Up Holiday Travels
Fooh concept details:
The Empire State Building displays BÉIS branding against New York City's holiday-decorated streets. This BÉIS FOOH Ad uses a famous landmark to connect the travel brand with holiday tourism. The building projection stands out alongside festive Christmas decorations on street level. By placing their logo on this well-known skyscraper during the busy shopping season, BÉIS reaches both travelers and gift shoppers while creating a memorable holiday image that people want to share on social media.