Bisleri: Gateway Hydration Spectacle

Fooh concept details:

The Gateway of India becomes the perfect backdrop for this standout FOOH Ad featuring Bisleri's Mumbai Indians limited-edition bottle. Standing tall amid tourists and locals, the augmented reality installation showcases the special #BisleriXMumbaiIndians partnership with team branding and #DrinkItUp messaging prominently displayed. This FOOH Ad brilliantly combines cultural significance with sports marketing, creating a photo-worthy moment that encourages social sharing. By placing their product in a landmark setting, Bisleri effectively communicates their role as "Official Hydration Partner" while generating excitement about their limited-edition release. The campaign demonstrates how digital out-of-home advertising can transform iconic public spaces into powerful brand touchpoints that connect with fans in meaningful ways.