Bisleri: India Gate's Giant Hydration Monument

FooH Overview:

Brand: Bisleri
Industry: Beverages, FMCG
Creator: EiPi Media

Fooh concept details:

A massive Bisleri water bottle hovers above India's iconic India Gate, suspended by a drone that captures the attention of gathered crowds below. In this FOOH campaign, the Delhi Capitals cricket team special edition bottle transforms the historic monument into a contemporary hydration statement. The "#DRINKITUP" limited edition packaging featuring cricket stars creates a perfect blend of national heritage and sporting culture.

Additional Information:

Country: India
City: New Delhi
Place: India Gate
Scene: Giant Object, Transition
Environment: City

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