Bisleri: Royal Castle Giant Bottle Installation

Fooh concept details:

Heritage meets hydration in this striking FOOH Ad showcasing Bisleri's partnership with Royal Challengers Bengaluru. The augmented reality installation places a towering Bisleri water bottle in the courtyard of a historic castle, creating a perfect blend of tradition and modernity. Visitors interact with the virtual bottle, taking photos that highlight the impressive scale of this digital creation. This FOOH Ad effectively promotes Bisleri's limited-edition takeover as "Official Hydration Partner" for RCB while encouraging fans to "Stay hydrated." The campaign demonstrates how sports partnerships can leverage iconic locations through digital outdoor advertising to create shareable, immersive brand experiences that drive consumer engagement.