BMW: Art Car World Tour Comes to Dubai

Fooh concept details:

A miniature BMW Art Car transforms into a full-sized racing machine that speeds along vibrant blue ribbons wrapping around Dubai's Museum of the Future. This dynamic FOOH ad reimagines Andy Warhol's legendary M1 for the digital age, creating a surreal fusion of automotive heritage and futuristic design against Arabic calligraphy. The spectacular visual celebrates the BMW Art Car Collection's 50th anniversary as part of the global BMW Art Car World Tour, which showcases these iconic rolling sculptures across five continents, with BMW M Art Cars taking center stage in this milestone celebration.