BMW: Bavarian Oktoberfest Convoy

Fooh concept details:

A fleet of BMW vehicles forms a massive pretzel shape across a tree-lined European boulevard, leading toward historic architecture in golden hour light. A banner-towing aircraft overhead announces "Have a Joyful Oktoberfest" while the luxury cars create the festival's iconic symbol on asphalt. This celebratory BMW FOOH ad declares that Oktoberfest doesn't truly begin until the Bavarian automaker arrives, blending German automotive excellence with traditional festival spirit in a perfectly choreographed display.