BMW: The Midas Touch Meets National Donut Day

Fooh concept details:

BMW celebrates National Donut Day with a sweet twist on the Midas touch. What starts as an innocent touch of a BMW i4 M50 xDrive transforms the luxury electric vehicle into a giant pink frosted donut with colorful sprinkles. But the magic doesn't stop there – the donut rolls across the modern corporate plaza, spreading its sugary spell to other BMW vehicles, turning the entire fleet into delicious treats. This playful FOOH campaign for the BMW i4 M50 xDrive and i5 M60 xDrive reminds us that some things are almost too good to touch... unless you've brought coffee to complete the perfect pairing. 100% electric meets 100% irresistible in this whimsical celebration of National Donut Day.