BMW: Warhol's Art Car Digital Revival

FooH Overview:

Brand: BMW
Industry: Automotive
Creator: Mostafa Eldiasty

Fooh concept details:

A bouncing spring toy transforms into Andy Warhol's iconic BMW M1 Art Car through a stunning green hologram on Dubai's streets. The legendary 1979 masterpiece materializes from the simple toy into full racing glory, complete with vibrant pop art livery and the iconic #76. Set against Dubai's skyline including the Burj Khalifa, this BMW FOOH campaign bridges art history with cutting-edge technology, celebrating the timeless fusion of automotive engineering and artistic expression.

Additional Information:

Country: China
City: Shanghai
Place: Oriental Pearl Tower
Scene: Projection, Transition, Racing
Environment: Parking

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