Board: New York Crossword Takeover

Fooh concept details:

A giant interactive crossword board bursts out of a New York City building wall, with large animated hands placing oversized letter tiles onto the grid. The scene is set against a busy Manhattan street at golden hour, with the brand sign mounted high above the action. This Board FOOH ad brings the fun of tabletop games to an urban setting in a playful, eye-catching way.