Bolt: Virtual Car Showroom Takes Over Vienna

FooH Overview:

Brand: Bolt
Industry: Transport, Digital Services
Creator: physixe

Fooh concept details:

Using smartphone AR technology, this innovative FOOH Ad for Bolt creates an interactive virtual car showroom against Vienna's iconic skyline. Users can explore different vehicle models in 3D - from "Premium" to "XL" to "Green" options - by simply pointing their phone at open space. The campaign cleverly demonstrates Bolt's versatility with the tagline "Ein Bolt für alle Fälle" (A Bolt for all cases) while showing virtual cars alongside real ones. This mobile-first approach perfectly fits Bolt's tech-forward identity and allows potential customers to visualize service options without physical infrastructure.

Additional Information:

Country: Austria
City: Vienna
Scene: Projection, Transition, Human Interaction
Environment: Suburb

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