Bolt x BiBo: Giant Burger Delivery Captivates Madrid's Heart

Fooh concept details:

In front of Madrid's iconic Palacio de Cibeles, a Bolt vehicle carries an oversized burger on its roof. This collaborative FOOH Ad between Bolt food delivery and BiBo restaurant by chef Dani García uses augmented reality to showcase their Valentine's partnership. The campaign cleverly illustrates their tagline that "good things, when combined, are twice as good" through the visual combination of transportation and culinary services. By placing this digital installation at a recognizable Madrid landmark, the brands create a shareable moment that highlights their partnership while demonstrating how Bolt connects customers to BiBo's premium dining experience in an eye-catching, memorable way.