BOSS: Alonso's Racing Helmet Becomes Shanghai Icon

Fooh concept details:

A massive Formula 1 helmet designed by Boss for Fernando Alonso towers over Shanghai's bustling streets, creating a stunning nighttime spectacle against the city's iconic Oriental Pearl Tower. The giant helmet showcases all the racing sponsors including Aston Martin, Aramco, and Cognizant, while cars drive beneath this symbol of racing excellence. This Boss FOOH ad transforms the city center into a racing arena, demonstrating how the brand's collaboration with F1 champion Fernando Alonso brings high-performance style and racing heritage directly to the streets, embodying the spirit of #BeYourOwnBOSS.