BOSS: F1 Car Assembles Around Customer

FooH Overview:

Brand: BOSS, Aston Martin
Industry: Automotive, Fashion
Creator: Vertex

Fooh concept details:

An Aston Martin Formula One car materializes piece by piece around a BOSS store customer sitting on the showroom floor. The race car components appear and assemble in real-time, building the full vehicle around the shopper among clothing racks and displays. This BOSS FOOH ad showcases the immersive partnership experience with Aston Martin Aramco Formula One Team. The transformation from store to circuit happens in a single moment, available exclusively at seven BOSS flagship locations until October 15.

Additional Information:

Scene: Emerging Object, Racing, Display
Environment: Interior, Shopping Venue

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