BOSS: Giant Sewing Machine Crafts Iconic Monogram

FooH Overview:

Brand: BOSS

Industry: Fashion

Creator: Vertex

Fooh concept details:

On the second floor of BOSS's Champs-Élysées store, an oversized sewing machine stitches the Double B monogram onto fabric. This FOOH display transforms the familiar process of embroidery into a striking spectacle, showing shoppers how the iconic pattern comes to life.

Additional Information:

Country: France

City: Paris

Place: Triangle d'Or

Scene: Giant Object, Overlay, Product Interaction, Display

Environment: City

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