BOSS: London Gets a Reality Upgrade

FooH Overview:

Brand: BOSS, Aston Martin
Industry: Fashion
Creator: Vertex

Fooh concept details:

A glowing neon archway reading "Singapore" and "Düsseldorf" appears above a London street, with illuminated pathways stretching across the pavement. The golden light traces connect iconic BOSS destinations around the world, creating a visual network of cities hosting the brand's immersive experience. This BOSS FOOH ad announces the partnership with Aston Martin Aramco Formula One Team by transforming London into a gateway to a new reality. The lit-up pathways invite viewers to step inside the mind of a BOSS across seven global locations.

Additional Information:

Country: UK
City: London
Place: Regent Street
Scene: Playground, Racing, Roller Coaster
Environment: City

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