BOSS: Monogram Building Unfolds in Times Square

FooH Overview:

Brand: BOSS

Industry: Fashion

Creator: Vertex

Fooh concept details:

A building in Times Square takes the shape of BOSS's Double B monogram, catching a pedestrian's attention. This FOOH display shows the structure opening to reveal a store interior filled with BOSS products. The creation brings the brand's message of bold self-expression to New York's iconic intersection.

Additional Information:

Country: USA

City: New York City

Place: Times Square

Scene: Projection, Giant Object, Display

Environment: City

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