BOSS x GQ: Giant Golf Ball Catch at COEX Square

FooH Overview:

Brand: BOSS, GQ
Industry: Fashion, Accessories
Creator: Jungtae Kim

Fooh concept details:

A massive BOSS Golf pouch bag comes to life at K-POP Square COEX through dynamic digital storytelling. The display shows a golf ball breaking through the LED screen, followed by a supersized white leather BOSS Golf pouch appearing to catch it. The installation showcases the brand's Magnetic Toaster Golf Pouch in almond milk color, featuring the signature BOSS Golf logo plate and magnetic closure design. The contrast between the urban backdrop and the giant accessory creates an engaging FOOH experience that blends luxury fashion with sports aesthetics.

Additional Information:

Country: South Korea
City: Seoul
Scene: Emerging Object, Billboard, Giant Object, Bouncing Object
Environment: City

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