BOSS x Sokos Fragrance Garden

Fooh concept details:

A magical citrus tree blooms with both fruit and perfume bottles in a scenic Greek setting. This creative FOOH ad for BOSS and Sokos Department Store showcases the new Bold Citrus fragrance alongside The Scent for Her, with bottles growing naturally among lemons. The dreamlike scene, viewed through a shopper's smartphone, elegantly highlights the fragrances' fresh notes while the blue Sokos planter grounds the fantasy in the retailer's brand identity.