Botim: Financial Express Climbs Burj Khalifa
Fooh concept details:
An extraordinary FOOH campaign shows a blue Botim-branded metro car emerging from water and riding a roller coaster track around the Burj Khalifa. This striking visual metaphor symbolizes how the financial app elevates money transfers to new heights. A spectator watches in amazement as the virtual train climbs the world's tallest building, with the "Simplify Everyday" tagline displayed nearby. The innovative advertisement effectively conveys Botim's promise of providing swift, hassle-free financial services that break free from traditional banking limitations.